World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

Corn was higher with soybeans up slightly and wheat mixed in the Thursday night session. Trading volume was fairly strong overnight. This morning USDA announced sales of another 300,000 MT of soybeans to China plus 130,000 MT to “unknown” and 125,000 MT of corn to Japan. There is still a great deal of chatter around the markets over the volume of soybeans, corn and wheat China might buy. There have been rumors for several months that it is interested in as much as 2-3 MMT of higher protein wheat and might also need some good quality corn to freshen up its reserves. Hard to imagine there isn’t some good corn in the 160 MMT (or so) that were discovered and noted in the November USDA WASDE report. Today was the last trading...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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