Markets opened higher on continued short covering based on rumors (yet unconfirmed) that China’s Vice Premier will be visiting Washington in January (potentially this Saturday) to sign a Phase One trade deal. The news was reported this morning by the South China Post and has yet to be confirmed by government officials. However, the news was sufficient to prompt at least modest short covering in all markets, and significant short covering in soybeans. The weekly Export Inspections report was disappointing for corn but neutral/supportive for soybeans and wheat. Corn exports were under a half-million MT, after setting a marketing-year high of 1.7 MMT just two weeks ago. YTD corn inspections are less than half what they were this t...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.