World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

General Comments After blistering heat on Monday, rain finally returned to Argentina today with scattered showers due to cover 60-70 percent of the country's crop area through Wednesday. Amounts of 0.5-1.5 inches are expected with some locally heavier amounts. After the rains clear out Thursday, dry and warm conditions are forecast to return for at least the next seven to eight days. Weather models show another chance of rain in the 11 to 15-day time frame, but that is too far out for confidence. The current rain event has been well advertized, and the market was prepared for it. Welcome as it is, one outbreak of rain will not stabilize crops nor end the drought. Longer term, no real change in the dry weather pattern is foreseen through...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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