World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

General Comments Markets were firm overnight on euro strength and dollar weakness coupled with the fact that rains across Argentina were not nearly as heavy or widespread as expected. Markets opened sharply higher this morning led by soybeans that posted 30-cent-plus gains in the first minutes of trade. The euro was strong on ideas a Greek debt deal could finally happen this week. That should at least reduce the flow of daily headlines about Europe's sovereign debt issues. Last Friday's very strong export sales numbers and this morning's good export inspections also supported prices.There is another round of scattered rain showers in the short term forecast for Argentina; the market will obviously be watching this system over the next...

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feed-grains soy-oilseeds wheat

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feed-grains soy-oilseeds wheat

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feed-grains soy-oilseeds wheat

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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