World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

General Comments Weather is always key to every summer growing season, and the 2012 summer growing season is no different. We are in a weather market. As each growing season comes along, there seems to be a natural tendency to assume that its particular weather focus is more important than last year's or maybe that of any year. We doubt that this year's weather market is actually more significant than any other year's weather market, and maybe not quite as significant as some, but markets do seem to act that way.One problem facing grain and soy market participants this year is that weather models have been very inconsistent even from one day to the next. One model run may show a good chance of Midwest rain, but the next model run often r...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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