World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

General Comments Rains fell in sometimes heavy amounts over the Northwestern Corn Belt with Nebraska, the Dakotas, western Iowa and Minnesota the primary beneficiaries. However, this region has already had ample rain the past few weeks. As has happened before, the system was unable to pull further east, so the neediest area of the eastern and southern Corn Belt and the Delta remain parched with more heat on the way. The models show a chance for rain in the 11-to 15-day slot as they often have this month, but the rain tends to disappear by the time 11-15 days becomes seven days. The National Oceanic and Atmospheric Administration (NOAA) issued its 30-day outlook calling for below-normal precipitation and above-normal temperatures for most...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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