World Perspectives
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Market Commentary

General Comments Markets started very strong in the Sunday evening session and built on that momentum right through today's session. Note that the open outcry session now closes at 2 p.m. CT in conjunction with the electronic trade. Agricultural markets were all about weather today. Forecasts turned significantly warmer (hotter in some areas) and drier over the weekend. We could see temperatures in the 100s across the central Corn Belt this week with little rain. Corn closed up the 40-cent limit, and that limit will be 60 cents tomorrow. Soybeans backed off a bit on a noon forecast that appeared wetter in the extended models. Soy Complex FUTURES USDA announced the sale of another 120,000 MT of new crop soybeans to China this morning...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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