World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

General Comments In the short term grain and soy markets are contending with two main sources of influence: weather and demand. The weather factor consists of the huge winter storm now underway over the Rocky Mountains, the Plains and Western Midwest. The southern reaches of the storm are experiencing rain, but today and Thursday most of the areas involved are facing a heavy snowfall that will be blown around by strong winds. Snowfall of 12 inches will be common in Colorado, Oklahoma, Kansas, Nebraska and South Dakota. For many parts of the drought-parched region this will be the first significant precipitation in 5-6 months, and as such will be most welcome. Unfortunately, weather models project this storm as a one-time event rather tha...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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