World Perspectives
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Market Commentary

General Comments Today's WASDE contained a little something for everyone. It was considered somewhat bullish for corn, as (not surprisingly) WAOB analysts did not accept that corn feeding during the second quarter declined as precipitously as indicated by the unexpectedly large quarterly corn stocks number from NASS. The 1 March 2012 corn stocks number would have us believe that corn feeding declined at least 300 million bushels, or about 30 percent, below the second quarter of 2011/12 after an implied first quarter corn feeding rate that was about 14 percent higher than during 2011/12. Instead, today's WASDE shows corn's feed/residual estimate down 150 million bushels to 4.4 billion bushels. Estimated corn exports were lowered 25 millio...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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