World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

General Comments Today's USDA's weekly shutdown-delayed export sales report covered the week that ended 3 October. Traders and analysts were looking forward to this report to see if rumors of significant export sales being made in early October could finally be confirmed, and to some extent they were. The report showed that soy complex and corn sales were quite large during the period of 27 September-3 October. Export wheat sales volume was not quite as impressive as the others, but still quite respectable.The soy complex showed net sales of 929,800 MT of soybeans and 1.1892 MMT of soymeal, which included a net of 850,100 MT of new sales plus 339,100 MT carried over from the 2012/13 soymeal crop year that ended 31 September. Net new so...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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