World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

General Comments It was an outside down day for the soy complex, but the technically oversold corn and wheat markets finally found some support and managed to break their long losing streak. All of this occurred in the absence of anything particularly new and/or exciting.Markets are always about hope and fear, and both of these emotions were evident in today's price action. Soybean futures prices fell on fears that good early season weather conditions in Brazil, and now in Argentina, will improve soy crop prospects. The market also fears a slowdown in Chinese buying interest for U.S. soybeans, even though it must be obvious that China's torrid buying pace must taper off.Conversely, some hope was being expressed that perhaps these lower...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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