World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

Wheat followed corn's gains despite the fact that Egypt bought Romanian and Russian wheat yesterday. No one expected U.S. wheat to trade. The EU reported that it has already exported a record 27.2 MMT. General Comments Soybean, corn and wheat futures were firm overnight and settled back to unchanged early this morning. However, they then spent much of today's session higher, led by the soy complex. Trading volume today was generally light, especially in soybean futures. It was Friday the 13th, and the markets found some short covering or bargain hunting after this week's lower markets. The USDA WASDE did not offer any bullish or bearish surprises. It will wait for the 30 June quarterly stocks and revised acreage numbers to make any signif...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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