World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

Without new market-moving guidance of their own, grain and soy futures markets again came under the influence of outside factors as they so often have recently. General Comments Some analysts looking at today's WASDE and USDA's reduced estimates of U.S. ending 2014/15 corn and soybean stocks concluded that the report was at least mildly bullish. The market begged to differ. It is true that soybean futures prices jumped about 6-7 cents immediately following release of the report at noon (EST). However, that little rally effort only lasted just about as long as it takes to describe it. Soybean prices then quickly turned and headed back into the red.One can parse USDA's U.S. and global supply/demand estimates as closely as possible, trying t...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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