World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

Markets were slightly lower overnight in light volume. This week's pattern of one day strong and the next day weak continued today after yesterday's strength in corn and soybeans. General Comments Markets were slightly lower overnight in light volume. That weakness continued and deepened in today's session. This week's pattern of one day strong and the next day weak continued today after yesterday's strength in corn and soybeans. Wheat was soft yesterday and again today with Chicago futures experiencing double-digit losses. Today's weekly export sales numbers (delayed because of last Monday's holiday) showed better-than-expected corn sales, although wheat and soybean sales were below the expected ranges. Wheat volume was good today, while...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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