World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

We are in a period in the crop cycles when markets feel they have pretty well counted up available supplies, and demand becomes the dominant variable.The soybean market is finally joining with the corn and wheat markets in the search for that demand. General Comments The soybean futures market continued to shed the price protection it added last week when it appeared that a strike by disgruntled truckers in Brazil and the roadblocks they erected would impede the transport of newly harvested soybeans to Brazilian ports. The truckers' unions signed an agreement to end the protest, but unsanctioned wildcat truckers continued to block highways. However, the roadblocks began to come down by last weekend, either voluntarily or by police action,...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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