World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

Overnight trading started out slowly and without price direction. However, a later surge of buy orders in wheat and corn sent prices solidly into the green with the soy complex along for the ride. General Comments The U.S. Dollar Index continues its upward march. Along the way, the currency set a 12-year high versus the euro, which is now worth $1.05. Those planning summer vacations in Europe must be delighted. The Brazilian real is still at a historic low, and that helped sponsor another surge in farm sales of Brazilian soybeans this week.Brazilian truckers have apparently given up the fight for lower taxes on diesel fuel, and they are to meet with government officials on 26 March, hoping for an increase in minimum freight rates. Meanwhi...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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