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feed-grains soy-oilseeds wheat

Market Commentary

Soybeans benefited from the fund short covering in the wheat market. Weekly export inspections were also (again) better than expected, and there was some chatter around that China was watching Brazil's logistics. General Comments Markets were generally quiet overnight with wheat the most active, trading 3-4 higher. That peaceful tone didn't last long this morning as wheat turned sharply higher, led by big gains in KC with Minneapolis and Chicago following closely behind. Wheat was about weather. The extended forecast for the hard red winter wheat region (southern Plains) isn't changing, remaining warm and dry. Corn and soybeans were distant followers on the day before the USDA planting intentions and quarterly stocks reports will be relea...

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feed-grains soy-oilseeds wheat

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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