World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

Without the leadership of the soy complex, wheat and corn futures prices struggled to stay near yesterday’s closes before finally closing lower. Wheat gave back most of yesterday’s gains, while corn gave it all back plus a little more. General Comments When Monday is a holiday, Turnaround Tuesday happens on Wednesday. Corn and wheat were mostly a bit weaker in overnight trade. Soybeans traded both sides but eventually turned higher with the November contract hitting a new high for the post-WASDE move at $9.1975. Even though USDA announced another soybean sale to China, this time for 235,000 MT, the overnight enthusiasm was dampened somewhat early in the day session as soybean prices fell back to once again trade both sides. After mid-sess...

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livestock

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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