World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

Yesterday’s post-report rally continued in overnight trading with grains and the soy complex all posting gains. That same pattern continued again during the day session with strength across the board until one market gave back most or all of its gains. General Comments Once again, it is all about weather. As the saying goes, everyone talks about weather, but no one does anything about it. In this case, that is not precisely true. Fund managers are doing something about the heat wave that is forecast to develop next week. They are beefing up their long positions in soybeans, soymeal and corn, buying back some of what they liquidated last week, in order to position themselves for any threat to crop yields and production.The next five days w...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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