World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

Grain and soy markets traded rather quietly on both sides of Wednesday’s closes overnight, but action picked up during the day session, at least in terms of volume if not price action. General Comments Grain and soy markets traded rather quietly on both sides of Wednesday’s closes overnight, but action picked up during the day session, at least in terms of volume if not price action. The closing bell had soybeans and soyoil finishing a bit higher, KC wheat closing about unchanged, and corn and Chicago wheat finishing slightly lower. Obviously, traders were looking ahead to tomorrow’s WASDE, but today’s weekly export sales report from USDA/FAS also commanded attention. A large volume of sales had been anticipated, but it exceeded expectati...

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feed-grains soy-oilseeds wheat

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feed-grains soy-oilseeds wheat

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feed-grains soy-oilseeds wheat

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feed-grains soy-oilseeds wheat

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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