World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

Strong upward price action occurred in the grains and oilseed complex today as bullish export news outweighed the week's record-breaking supply news. Fund short covering contributed to the buying activity while outside markets were largely ignored by the demand-driven trading session.  General Comments The three trading days following USDA’s report confirming the largest corn and soybean production in history saw prices move sharply higher. The counterintuitive price action emerges from the fact that the October WASDE was bullish simply because it wasn’t bearish. The market was fully expecting bumper crops and quietly absorbed the information while being more surprised by increases in exports and reductions in ending stocks. The chan...

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feed-grains soy-oilseeds wheat

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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