World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

Trading was notably quieter overnight and today than has been the case during much of this week. While obviously nervous, markets are not quite sure what to do about the unfavorable weather that is delaying planting and causing quality concerns for both HRW and SRW. General Comments Trading was notably quieter overnight and today than has been the case during much of this week amid lighter trading volume. While obviously nervous, markets are not quite sure what to do about the unfavorably wet, very cold weather that is delaying planting and causing quality concerns for both HRW and SRW. There are signs of drier weather possible in the six-10 day period, but it will be quite wet until then. Also, there will be another blast of cold and pos...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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