World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

Today’s WASDE with its projections for 2017/18 did not generate much market excitement. As might be expected, though, the corn market showed the biggest response. General Comments Today’s WASDE with its projections for 2017/18 did not generate much market excitement. The cold, wet U.S. weather pattern that has prevailed for the last three weeks or more will change to a warmer, wet one that may dominate through the end of May. There are enough questions about planted acreage shifts and yield potential, which might be limited to no better than trend, to keep traders cautious and prices mired in their old trading ranges until more is known about USDA’s new crop estimates.As might be expected, the corn market showed the biggest response today...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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