Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
The CBOT turned higher on Monday with positive export data from USDA and a healthy dose of bottom-picking and pre-holiday short covering driving the upside action. Corn was the upside leader for the day as export shipments remain strong with foreign buyers and end-users picking up the purchase...
WTO Gets Trumped The WTO was thrown out back on 2 April when President Trump announced his reciprocal tariffs. The tariffs totally violated U.S. obligations under the WTO but the signal was clear that the U.S. would no longer be constrained by any agreements at the WTO. Still, the Administratio...