Transatlantic Sensitivities The frustration between the U.S. and Europe runs both ways, but the calculation is still one of mutual need, as articulated by American Secretary of State Marco Rubio at last month’s Munich Security Conference. Two recent data points will exasperate the White H...
The market is still waiting for the 2026-2027 required volume obligation (RVO) to be announced. The expectation is that it will come by the end of this month; the proposed rule was issued in June 2025, referred to as the “Set 2” rule because there are several proposals that are re-s...
WHEAT As February draws to a close, wheat exports during the first quarter of the marketing year (December–February) are approaching 10 MMT, compared with a five-year average of 5 MMT. Argentina’s ample wheat supply continues to weigh on both global and domestic prices. The country...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.