Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Sovereignty and Competitiveness So-called food sovereignty has animated European politics for decades. Now there is AI sovereignty because English is annoying or a national security risk. Taxes, regulations, and fines are thrown at dominant foreign companies to the point that Bloomberg says som...
The recent February World Agricultural Supply and Demand Estimates (WASDE) report forecast beef production to increase in 2026 due to greater slaughter of steers and heifers, increased cow slaughter, and heavier dressed weights, all of which will provide some relief to the beef market. Also, th...