Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Beef packer margins improved for a second consecutive week but remained firmly negative. Margins rose $70/head to –$179 as the Choice cutout advanced $4.56/cwt and fed cattle prices were largely stable. The recovery narrowed the gap between breakeven and cash cattle values to roughly $19/...
The CBOT started Wednesday’s overnight trade on a high note with traders returning from the prior day’s risk-off selling and finding support from export-led grain demand. Shortly after the day session began, however, hopes of higher trade for grains quickly evaporated as funds and s...
GI Chimera The EU-Mercosur trade agreement has hit another stumbling block after the European Parliament asked the EU’s high court to first assess the text for its legality. Once that exercise is complete, Europe’s politicians promise plenty more hurdles to stymie agricultural impor...