Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
USDA’s World Agriculture Supply and Demand Estimates (WASDE) report was released yesterday. The WASDE forecast corn exports for MY 2025-26 hitting a record high, topping the previous record of last year. The net change in the export forecast from a month ago was 125 million bushels, or a...
No Trade Bailout The Trump Administration’s $12 billion economic assistance package to farmers is being framed by the media as a “bailout” for the adverse impact of the President’s tariffs and trade wars. But there is no adverse impact in most instances. Wheat prices hav...