Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Each year, the Chinese zodiac calendar features one animal to mark and typify the coming 365 days. If that process were applied to CBOT trade, Tuesday would have been the “day of the bear”, with all major grain markets ending in the red. The only specific trigger was the bearish NOP...
The U.S. 2025/26 sugar supply is forecast at 14.119 million short tons, raw value (STRV), down 1,800 STRV from November as the decrease in expected imports of refined organic and specialty sugar, which pays the high tier, out of quota duty, more than offsets the increase in beginning stocks and...
Regional News Farmer selling stayed limited across much of Europe last week as low flat prices, year-end cash-flow planning, and holiday-period logistics reduced the appetite to move tonnage. The practical impact was a thinner spot market: bids softened on paper, but physical values in se...