Today was National Poinsettia Day, a plant that is supposed to symbolize goodwill and success but that is only true for the bears today. There was red all over Chicago and New York as investors counted their blessings of too much grain and too much risk. The only thing rising in value was...
Dry-bulk markets were softer last week with Capesize markets seeing weaker interest from East Australia and other Pacific locales. Traders are describing spot tonnage in the Pacific as “abundant”, a mentality that is pressuring rates. Similarly, demand for C3 ex Brazil and West Afri...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.