World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary: It Was Wheat’s Week

Russia’s Vladimir Putin warned that Ukraine using Western long-range missiles to attack inside his country would bring NATO into the war. That and his threats to use nuclear weapons and the attack this week on a grain carrying ship in the Black Sea pressured the gold market and likely wheat and corn as well. The ultimatum presents the issue of who is going to blink first? Soyoil and lean hogs have now been the biggest losers for two weeks in a row. Wheat has been on a roll with pretty much three straight top weekly gains. Corn and soybeans have been riding the middle of the rankings. The most serious weather issue continues to be in South America. There are some showers in south central Brazil but the heart of the production area...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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