The CBOT was mostly higher on Tuesday with rumors of Chinese soybean buying and strong performance in equity markets boosting trader sentiment. Tuesday’s trade seemed to reflect the typical pre-Thanksgiving glide into low-volume, low-volatility trade that often dominates the day before an...
USDA’s monthly Cattle on Feed report was released on Friday. Total cattle on feed amounted to 11.7 million head, 98 percent of last year. Placements were the lowest for the month of October since the series began in 1996, dropping 10 percent on the year due to tight supply o...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.