The CBOT traded a rather uninspiring day to end the week, with corn and the soy complex largely chopping sideways. Wheat traded a mixed day early with the lack of USDA confirmation of wheat sales to China weighing on early market action. Technical buying firmed the wheat market heading into the close, however, as bullish chart conditions kept bears sidelined. The Pro Farmer tour posted its state-wide average yield estimate for Iowa this morning, which came in at 177.8 BPA. The reduction was expected due to drought in the western part of the state and hurricane force winds last week. The yield will be Iowa’s lowest, if realized, since 2014. The tour also announced the Minnesota corn yield at 195.1 BPA, which would be a record hi...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.