Yesterday’s CBOT trends were reversed with the soy complex moving higher while wheat traded a steady, lackluster day. Corn and soybeans started the day weaker, but afternoon rumors of export business pushed the soy market higher. Funds are thought to have purchased some 7,500 contracts of corn, and 8,000 contracts of soybeans while being modest wheat sellers. U.S. weather forecasts continue to be friendly for the final stages of crop development with rains expected for most of the Corn Belt in the coming 10 days. Rains are expected to fall across Iowa, Ohio, Missouri, and Illinois which will boost soybean conditions in the region. However, the soybean market is taking a defensive attitude towards the weather and will not be com...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.