The CBOT was mostly higher heading into the WASDE as funds were cautiously covering shorts and paring back risk before the holidays. The WASDE proved to be slightly bullish corn and mostly neutral soybeans and wheat, proving the short-covering trend to have been a good idea. Aside from the WASDE, there was little fresh news for the commodity markets and with the report now past, commodity markets are likely to enter their seasonal holiday lull while keeping a close eye on export demand, which is the major factor driving price action right now. The major theme from the WASDE was for tighter U.S. and global corn stocks on rising demand, and a mostly steady scenario for the wheat market. USDA raised the demand outlook for U.S. wheat exports an...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...