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feed-grains soy-oilseeds wheat

Market Commentary

On this last full day of trading ahead of the release of USDA’s various reports at noon (EST) on Friday, markets were about as quiet as one might expect given the assumption that they will contain no surprises. The January reports have a history of occasionally moving markets, but traders seem to doubt that much price action will be generated tomorrow. Whether or not end users decide to extend coverage after viewing them can be a factor in post-report price movement. Overnight trade found prices little changed amid light volume. The day session continued the same pattern except for the soy complex, which saw prices weaken for soybeans and products. March soybeans closed 5 cents lower, losing ground to new crop as November soybeans fi...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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