McDonalds has entered the sustainability space by partnering with Syngenta and paying cattle producers to use Syngenta’s Enogen Trait corn to improve feed efficiency. Enogen corn contains an enzyme, alpha amylase. This enzyme has been added during the ethanol production process to induce starch breakdown. The enzyme makes the breakdown of starch to sugars more efficient. The process was developed in the early 2000. It is kept out of the food stream, though it is approved for food use.Enogen has been marketed for silage production since the mid-2010s in the U.S. and introduced in Canada in 2023 and will be expanded in 2025. Enogen corn feed is about five percent more efficient for backgrounders, stockers, and feeders, than corn without the t...
What You Need to Know Today: Excitement over China’s agreement to purchase $17 billion of U.S. ag commodities subsided, as traders are cautious amid the yet-unspecified allocation of those purchases. Monday’s Crop Progress report did not significantly change the narrative for corn...
As WPI reported, Presidents Trump and Xi held a bilateral summit last week (World Perspectives), the first since 2017, with some uncertainty over the outcome, though Trump commented on some “fantastic” trade deals. Over the weekend, more information was released on those agreements,...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.