McDonalds has entered the sustainability space by partnering with Syngenta and paying cattle producers to use Syngenta’s Enogen Trait corn to improve feed efficiency. Enogen corn contains an enzyme, alpha amylase. This enzyme has been added during the ethanol production process to induce starch breakdown. The enzyme makes the breakdown of starch to sugars more efficient. The process was developed in the early 2000. It is kept out of the food stream, though it is approved for food use.Enogen has been marketed for silage production since the mid-2010s in the U.S. and introduced in Canada in 2023 and will be expanded in 2025. Enogen corn feed is about five percent more efficient for backgrounders, stockers, and feeders, than corn without the t...
With no bullish surprise out of Beijing this week and good weather taking over many global crop areas, funds spent the past couple of days selling off the peak positions they had built. CNN’s Live Updates blared, “No signs Trump and Xi resolved any thorny challenges.” By...
The long-awaited meeting between President Trump and President Xi of China has concluded, and details are elusive, though Trump stated today that he and Xi made some “fantastic” trade deals. Both countries reported the meetings as a success, but that has more to do with positioning...
We at WPI hear frequently that U.S. agriculture is broken and needs fixing. This argument is often heard in MAHA-related discussions and focuses on highly processed food consumption or the overuse of pesticides and chemical fertilizers. Among farmers and food processors, however, especially tho...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.