The major farmers and food makers in America lose when any biotechnology product approved through the regulatory process is disparaged. Meaningless Food Words Chief “foodie” (a term that Lake Superior State University lists as a newly-banished term) Michael Pollan criticizes FDA labeling requirements such as the new specification for “added sugars.” He argues that the FDA’s focus on nutrients simply creates spin opportunities for the industrial food system to make new (and presumably dubious?) health claims. However, Pollan’s brethren in the foodie culture hardly better serve the consumer.Foodies or cuisinomane, if using the French Canadian version of the term, applauded Chipotle’s pretentious “Food with Culture” moniker until it turned...
Illuminating the value of technical research
On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.