India is home to several market research companies and being in a predominantly Hindu country they should know something about alternative proteins in a vegetarian diet. Analytical Research Cognizance says the global market for meat alternatives has a compound annual growth rate of 6.42 percent. The research firm MarketsandMarkets says the growth rate is 6.8 percent and Mordor Intelligence sees a 7.9 percent annual growth rate. Meanwhile, Chicago-based A.T. Kearney says the global market for conventional animal proteins expands by 3 percent per year. Just looking at the demand for meat substitutes growing at more than twice the rate as conventional animal protein products should give pause to the livestock industry. Though it i...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.