World Perspectives

Meat Tipping Point; Transatlantic Storms; NAFTA Headway

Meat Tipping Point Activist groups in Europe are rallying against meat imports from Mercosur just as Brussels tries to complete a trade agreement with parts of the Southern Cone. They are accusing Brazilian cattle ranches of using slave labor, receiving public subsidies and ruining the Amazon. Their effort may profit aid to Europe’s cattle industry, but it damages the overall interests of the global animal protein sector. Attacks on the industry have shifted the public policy focus toward the sustainability of livestock production techniques as well as animal welfare practices. Meanwhile, major investors and even agribusinesses that own part of the real meat segment are investing in the “clean” meat, alternative proteins...

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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