World Perspectives
wheat

MENA Wheat Problem

The Middle East and North Africa (MENA) imports 40 MMT of grain each year, over half of which is wheat. Wheat represents half the calories consumed in countries like Tunisia. Food self-sufficiency is often raised in the context of Japan, but 60 percent of the region's consumed calories are imported, and the share is forecast to continue rising. A World Bank project emanating out of the food price shock of 2008 and focused on better managing future volatility has some good and wrong answers. First, the good.Anyone trading wheat in the MENA region is aware of the logistics hurdles. The World Bank estimates that it takes $40/MT and 78 days to move a shipment of wheat into the region. By contrast, it is $11/MT and 18 days to get a shipment of...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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