WHEAT As February draws to a close, wheat exports during the first quarter of the marketing year (December–February) are approaching 10 MMT, compared with a five-year average of 5 MMT. Argentina’s ample wheat supply continues to weigh on both global and domestic prices. The country remains one of the most competitive origins, enabling exporters to build a robust shipment program. Argentina has regained previously lost markets and reshaped its destination mix. Vietnam, Indonesia, and Bangladesh account for nearly 55 percent of exports so far. Brazil ranks fourth with approximately 1 MMT, slightly below the typical 1.5–2 MMT shipped during these three months in normal years. China has also emerged as a notable destination, t...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: The USTR says Brazil has committed “unreasonable” acts against global trade rules and is recommending at 25 percent tariff on nearly all Brazilian ag products (unclear whether this includes beef amid President Trump’s effort to lower beef prices)...
Key Takeaways: The Energy Independence and Security Act of 2007 set a goal of producing 16 billion gallons of cellulosic ethanol annually by 2022, but actual production reached only a small fraction of that target. High production costs, feedstock collection challenges, and technological hurdl...
Corn The U.S. has yet to ship any corn to China, though last year’s sales were a paltry 32 KMT. Soybeans U.S. soybean export inspections for May rose above the previous year’s level with China as the target market. Citing reduced demand for soymeal, the Ministry of Agriculture...