Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
The CBOT took a bit of a breather on Monday as traders waited for the upcoming Prospective Plantings and Grain Stocks reports, which the USDA will issue Tuesday at midday. Traders were reluctant to expand risk too much ahead of these two reports, which often change market direction and tone for...
The 2026 USDA Prospective Plantings Report is scheduled for release tomorrow. The report surveys farmer planting intentions for major crops, including corn, soybeans, and wheat. It also asks about 2025 planted and prevent-plant acres. This report gives the first real snapshot of what planted ac...
Argentina Corn Argentina’s corn harvest continues to advance at the national level. After a weekly gain of 2.2 percentage points, harvest has reached 15.2 percent of the suitable area. Although recent rainfall has partially limited fieldwork, it has not had a significant impact on overall...