There are so many conflicting narratives between war and peace, rain and drought, hopes and fears, that it was a mixed day of trading on Friday, and a mixed outcome for the week. For today, corn suffered its sixth lower day in the past seven trading sessions. There was high volume in soyb...
Buried in the many mountains of USDA data last week was the March 2026 Prospective Plantings report. There you will find one specific figure among the many that was a record: USDA’s lowest ever prospective plantings estimate for wheat. It was not a surprise. U.S. wheat plantings and harve...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.