Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
CORN Argentina’s corn harvest continues to move forward and has now reached 13 percent of planted area, with fieldwork still concentrated in the North Core. Progress there remains steady, and yields are averaging 9.82 MT/ha. Harvest is also beginning to pick up in the South Core, where ea...