Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
There was mostly green on the board for Friday and for the week as a whole. Another contract high was printed by soyoil as higher energies, higher inflation, and heightened geopolitical tensions all favored commodities. There are some topical contrasts. For example, the cattle market is t...
The Cold Storage report for January showed that red meat and poultry supplies rose from the month ending December, but total supplies are down from a year ago and well below the 5-year average. Total supplies were 1.878 billion pounds, down 2.5 percent from a year ago. This indicates a tighteni...
The recent volatility in lean hog futures — from fresh contract highs at the end of January to the dramatic early-February selloff — has many in the industry (and WPI clients) wondering what will happen next. WPI’s latest analysis indicates that while pork demand remains stron...