Market Update Last week, the market was very slow in Brazil, almost getting into Christmas mode. Even the Chinese were pretty quiet. Crush margins in China, although still good, dropped from their highs. On the other hand, all of the conversations between China and the U.S. about a trade war solution kept buyers alert to a possible drop in basis levels. In fact, the spot basis dropped in Brazil once it was realized that China would not need to buy any more January positions from them. There was also some pressure on February deliveries, which dropped a little and put some pressure on March as well. All this due to the lack of buying interest from China. Another factor to consider is the upcoming Chinese New Year celebration during the las...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.