Soybeans Brazil Crop conditions in Brazil remain excellent in general. Soil moisture is good with decent rains received regularly. Perhaps the only dry region is where the La Niña is bringing a drought with effects similar to those currently impacting Argentine production, Rio Grande do Sul (in the south). Traders still believe the Brazilian crop will be around 111-112 MMT for the coming campaign. This seems to be a very good figure, although it is slightly below the last campaign’s 113 MMT. According to Conab, the seeded area should expand 2-4 percent from 33.909 million hectares to 34.612-35.339 million. This means production could still surpass that 113 MMT crop. Nevertheless, farmers have been selling less volume than in...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: USDA reports are delayed until Tuesday due to the federal holiday on Monday. Over the weekend, President Trump announced a ceasefire between Russia and Ukraine. Russia warmly welcomed and confirmed this ceasefire by conducting more strikes against Ukraine. Specific...
On Saturday, 10 October, at a campaign rally in Clarksville, Tennessee, President Trump said that the U.S. and Mexico would come to terms on a new trade deal, and he said Canada does not need to be part of the deal. Trump called the coming agreement with Mexico “great” but gave no d...
Key Takeaways: The United States has steadily lost global wheat export market share since the 1970s, falling from the world's leading exporter to a projected fifth place in 2026/27. The rapid expansion of Black Sea wheat exports, driven by improved productivity and export infrastructure, has r...