Grain markets traded without conviction today, see-sawing around unchanged and with modest volume. Aggies had WASDE day and outside markets had Fed day, and both events this week were kind of a bust. Some might consider it a positive to lack drama interrupting the holiday period, and that is th...
Once again, the headlines for CBOT trade revolved around news from China, this time in support of both bulls and bears. Bulls benefited from the news of “flash” export sales of 17 Mbu to China and unknown destinations, which was an obvious encouragement to the market. One of the rea...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.