Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
There was a glimmer of hope for bulls on Friday, but it was just a glimmer. Soybeans, meal and HRW closed higher, but the rest of the players fell off the merry-go-round. There was generally lower volume but the trend is clear – there is an over abundance of grain on world markets and U.S...
It was the third straight day of flash soybean sales to China. The IGC tightened global soybean balances. The morning’s USDA’s export sales report showed corn and wheat ahead of last year. The September employment report showed substantially larger gains than expected. Stocks opened...
CBOT board soybean crush margins have been volatile over the past two months due to rapidly changing political and export outlooks as well as shifting global supply expectations. In mid-October, the January crush margin hit a rally high of 155 cents/bushel before it dropped to a contract low of...