Markets traded higher overnight and opened that way this morning, but the soy complex quickly gave way. Weather threatens shipments down the Mississippi, yields in Argentina and southern Brazil, Ukraine, and other places as well. But it is still a buyers’ market. A decent USDA Expor...
Grains rallied across the board overnight and through Wednesday’s day session as a plunging U.S. dollar made U.S. exports more competitive. The move is especially valuable as the Brazilian soybean harvest accelerates and could keep U.S. shipments flowing. The cheaper greenback is also cri...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.