Regional Updates MEDITERRANEAN/MIDDLE EAST/NORTH AFRICA The first day of the Muslim holy month of Ramadan begins 24 April. Business is always more difficult during Ramadan due to shorter working hours, but this year will be even more difficult due to COVID-19 related lockdowns in many countries in the region. Ramadan will end on 24 May with the Eid al-Fitr celebrations. Importers of Romanian grains in the region were surprised this week by the ban on grain exports by the Romanian government to non-EU countries. Luckily for importers (and exporters) the ban was lifted a few days later so that grain shipments, mainly wheat and corn, should be as close to normal as COVID-19 restrictions allow. News reports say that part of the reason for li...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.